LEANDER, TEXAS (Sept. 15, 2025) — The Texas State Florists' Association (TSFA) invites florists, flower lovers and the East Texas community to the 2025 Texas Floral Showcase in Tyler. This floral design presentation and immersive Alice in Wonderland-inspired experience will take place on Wednesday, Sept. 24, 2025, at the picturesque Tyler Rose Garden Center. Enjoy an enchanting afternoon of floral artistry, creative inspiration and professional connections.

"TSFA's thriving floral community helps members succeed, and the 2025 Texas Floral Showcase in Tyler is the perfect example of that commitment!" said TSFA President Marisa Guerrero AIFD, CFD, TMF. "By blending floral artistry with a touch of whimsy, we’re inspiring creativity, building connections and providing meaningful learning for floral enthusiasts and professionals alike. Invest in your passion and your future with us!"

Event Highlights

• A main stage floral design presentation by world-renowned designer Deborah De La Flor AIFD, CFD, PFCI.
• The Mad Hatter’s Elegant Tea, with curated boxes and charming tea stations.
• A Curiouser and Curiouser floral art exhibit, featuring installations by local florists.
• Madly Marvelous Tablescapes, a design competition highlighting previous Texas Designers of the Year. Vote for your favorite creation!
• A Floral Wonders and Whimsy Bar, providing an interactive space to design floral accessories.
• The White Rabbit’s Marketplace, featuring products from floral industry sponsors.
• An optional hands-on floral design workshop, with small group instruction.

Tickets for the presentation and wonderland experience are $50 for TSFA members and $85 for non-members, with an optional add-on for the workshop. Ask about discounts for student groups.

Anyone with a love for blooms is encouraged to register at tsfa.org/roses .

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Established in 1914, the Texas State Florists’ Association (TSFA) is the premier organization representing floral industry professionals throughout the state. Through conferences, meetings, the Texas School of Floral Design, publications and certification programs, TSFA achieves its mission of cultivating member success and a strong floral community. Membership benefits include access to exclusive resources, publications and educational materials, as well as significant discounts on event registrations. With a commitment to floral professionals that spans more than a century, TSFA eagerly seeks innovative ways to advance the floral industry. Learn more at tsfa.org.