Description

This Texas Floral Showcase features designs and business insights you can immediately implement to strengthen 4th quarter sales! Join Ann Jordan, AAF, AIFD,CFD, MMFD, for a skill-building floral design workshop, dinner and design presentation at the Baylor Club in Waco on Thursday, Sept. 24. 

Hands-on Workshop — Building Your Holiday Collection

In this three-hour workshop, you will craft three fall holiday designs and discover effective ways to market the collection.

Member Rate: $95
Nonmember Rate: $125

Dinner Presentation — Designing a Season to Remember: Planting Seeds for 4th Quarter Success

There is no better time than the present to lay the groundwork for a successful fourth quarter. Gain expert tips to help you translate your creativity into record holiday sales.

Member Rate: $50
Nonmember Rate: $75

Housing

Texas Floral Showcase attendees are eligible for a discounted rate of $119 plus tax for qualifying stays at the Cambria Waco University Riverfront Sept. 22-25. A limited number of rooms are available. Please complete your reservation before the Aug. 23, 2026, deadline or before the block sells out!